Five Tips to Use Social Media with Intention
If you know me, you know I’m a workshop junkie. I love everything from seminars, conferences, webinars, you name it, I’m there. That is until recently at least. I’m not sure if it’s the high temps or the summer slowdown, but I’ve been in a FUNK lately.
If you’re at least 25 years old, then you know what I’m talking about. The kind where you just can’t seem to get in a groove and everything you do seems pointless. My social media took one of the biggest hits because I don’t HAVE to technically be on it. I didn’t see the point of posting another picture, drafting another caption, or sharing my every move on Instagram stories.
The conflicting part was that I wanted to post, but I just didn’t see the meaning of what I was posting. It seemed like almost destiny when my favorite social media pro Quinn Tempest shared about a social media workshop she would be leading.
The title of the workshop got me: How to Master Instagram with Intention. Ummm, was this the universe sending me a sign? Maybe not. But you better believe that I purchased my ticket before my controlling mind could talk me out of it.
OK, let’s cut to the chase. Quinn Tempest is a GENIUS. I love her authenticity, passion for education, and ability to connect with her audience in a genuine way. Below are my top five takeaways from Quinn’s workshop on using Instagram with intention.
1. YOUR FOLLOWERS WANT THESE 8 THINGS
I love when things are simplified to third grade level for me, because I just don’t have time to unlock your hidden message and go on a journey to understand a subject. This is why I loved this slide. Quinn shared the eight things people want when they follow you:
2. THE IMPORTANCE OF YOUR ETHOS
If you’re confused by the five-letter word, you’re not alone. Until yesterday, I had heard of ethos, but never cared enough to really pay attention to its meaning or importance. According to Quinn: Ethos is the characteristic spirit of your brand purpose as manifested in all your content and communications.
From what I learned yesterday, your Instagram ethos is at the core of what your audience cares about, what makes you unique, and what your brand stands for. I told you Quinn was a genius.
This was probably the biggest takeaway of the night. So, take the time to answer those three questions for yourself and watch how your ethos unfolds right before your eyes.
3. USE YOUR TOOLBOX
Am I the only one that has every single social media tool app downloaded on their phone only to take up valuable storage space? I’m guilty of not putting amazing apps to good use, but now I’m eager to make them work in my favor. Scheduling apps like Later or Planoly can help with scheduling and feed layout. Photo editing apps like VSCO and Snapseed can help you edit and create a cohesive look for your brand.
My goal is to use Later more efficiently and take advantage of all its features. I plan to use it for scheduling, feed layout, and media and hashtag libraries.
4. GET THEM OFF THE PLATFORM
“You don’t own your followers, Instagram does”. Sound familiar? Well, that’s because everyone’s been the word around town for the last few years. And, well, it’s completely true. Remember when Instagram went down in March? I do, because I was at Disneyland trying to post my #ootd and couldn’t. I literally had a panic attack.
Quinn is a master at building and nurturing relationships with her followers. Those authentic connections are then eager to join her on more than just Instagram. Quinn’s recent Postcards on Purpose email series is just one example of how she did that.
5. IT’S ALL IN THE NUMBERS
I’m not a numbers person. I hate math. There, I said it. However, it’s important to acknowledge the importance of your analytics. This is huge in order to understand your ROI on content and how you should shift your strategy. Understanding why some posts perform better than others can be key to your overall growth and success on the platform.
Quinn pointed out that this depends on what your goals are. A high performing post that doesn’t align with your ethos is no good in the long run.
6. IT’S OK TO EXPERIMENT WITH CONTENT
OK, so this relates to the question I asked during the Q&A portion of the workshop. As a personal brand, I’ve struggled with knowing what to post and how much of it to share. Most specifically, when it comes to my family. I’m a pretty private person when it comes to my personal life. I don’t keep my family a secret, but I also don’t exploit them for likes.
Quinn gave me some great takeaways on this topic, including the idea of experimenting with content. This recent post with my husband and daughter is my most liked (and commented) photo EVER! So, this might just prove her point that experimenting might get me some great insight as to what my followers want to see more of.
Well, there you have it. My top 5 takeaways from the recent Instagram workshop I attended. If you’re intrigued and would like to learn more, I HIGHLY suggest you check out Quinn’s website. Where you’ll be able to find educational resources, amazing content, and even downloadable. Thank me later.